Sky Anytime

May 6, 2010

While browsing lately I came across this article, it’s basically about a new Sky Anytime feature that opens up the complete Sky catalog of programming by connecting the Sky box to a broadband connection via the Ethernet socket on the back of the box.

http://electricpig.co.uk/2010/04/29/sky-anytime-vod-service-incoming/

While I admire and applaud steps towards Video On Demand I’m left pondering how we are going to get a customer to connect their box to an RJ45 cable when most don’t want to connect their box to a phone line?  I think a wireless add-on will be the way to sell this.

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